February isn’t lights-out striper fishing. It’s grind fishing. You might scratch out one or two. But it’s not wide open. And that’s okay.

I’m heading to an upcoming tradeshow with hundreds of outdoor and fishing brands represented - and I want your input before I go.

Reports from up and down the river have been encouraging, with stripers consistently showing and sturgeon anglers seeing steady activity. Here’s what’s working right now and conversations are back shortly.

Winter fishing has a reputation problem. But every year, there’s a moment when everything lines up - and right now is one of those moments.

This morning, we launched with a simple goal: Test the three most effective striper techniques - trolling, casting, and live bait - and see which one produces the best fish.

I start with scaling the fish. The skin is perfectly edible, delicious, and full of nutrients. I don't want to waste it.

The combination of the skirt, the split-tail trailer, the color contrast, the deep rattle, and that bill-driven dive gives stripers exactly what they’re looking for.

“In low-light conditions, darker flies with a bigger silhouette stand out best. Once the sun’s up, lighter colors like white over chartreuse produce more bites. If it doesn’t have chartreuse, it’s of no use.”

The Golden Boy Aruku Shad series has quietly become a local legend among anglers who know how to put stripers in the boat when others are left guessing.

We’ve all been there — your favorite rod loses a guide insert, and suddenly your line frays every time you cast. Usually, that means retiring the rod altogether.

Striper season is here, and it’s time to hit the bank! Whether you’re fishing the Napa River or your favorite local spot, this is the perfect time to gear up, hang out, and hook into some hard-fighting stripers.

There’s something satisfying about improving your fishing setup — especially when the result makes life on the water that much smoother.

Trolling for striped bass is one of the most effective—and exciting—ways to target these powerful fish across rivers, bays, and coastal waters.

We just published a full breakdown of how the Golden Mussel invasion is affecting boat launches across Northern California.Sacramento River—and don’t want to spend more than $150

If you're chasing striped bass this spring from the banks of the Napa River, San Francisco Bay, or the Sacramento River—and don’t want to spend more than $150

The countdown is on! 🌸 Join us for the Spring Festival at Sweeney’s Sports on Saturday, May 3rd — here’s why you don’t want to miss it:

Striped Bass Action from the Shore: Shore anglers are enjoying a strong bite right now. The top-producing baits include anchovies, pile w

If you're looking to target Striped Bass on the Napa River, trolling is one of the most effective methods to cover water and find fish.

Last week's Striper Meetup was a fantastic success! The positive feedback from attendees has been overwhelming,

Calling all anglers! If you love fishing for striped bass or have always wanted to learn more about this exciting sport, we’ve got something