The Golden Boy Aruku Shad series has quietly become a local legend among anglers who know how to put stripers in the boat when others are left guessing.

Striper season is here, and it’s time to hit the bank! Whether you’re fishing the Napa River or your favorite local spot, this is the perfect time to gear up, hang out, and hook into some hard-fighting stripers.

Trolling for striped bass is one of the most effective—and exciting—ways to target these powerful fish across rivers, bays, and coastal waters.

Targeting structure from his kayak and using a steady retrieve with triple-jerks—just like bass fishing.  

Whether you're drifting the Napa River for stripers or dropping lines into Lake Berryessa for crappie,

We just published a full breakdown of how the Golden Mussel invasion is affecting boat launches across Northern California.Sacramento River—and don’t want to spend more than $150

If you're chasing striped bass this spring from the banks of the Napa River, San Francisco Bay, or the Sacramento River—and don’t want to spend more than $150

Running a small retail business like mine takes everything you’ve got. Over the years, I’ve focused on creating strong relationships with our community, curating gear that fits real fishing needsof grit.

Last week's Striper Meetup was a fantastic success! The positive feedback from attendees has been overwhelming,

Calling all anglers! If you love fishing for striped bass or have always wanted to learn more about this exciting sport, we’ve got something

If you’re looking for action-packed fishing, the Napa River stripers are here to deliver!

How do free food, drinks, fishing classes, and discounted gear sound? What about meeting with and hanging out with other like-minded angers

Wetsuiters have a mantra: “Boat fish don’t count.”

Last week we hosted our first hands-on Striper Fishing Workshop where we had boat owners looking to improve their striper fishing game

So, I recently hit the water with Rob from Elfouco Wood Fired Pizza. The guy's a pizza wizard, but he wanted to trade in his oven for a fish

Long time no see, I know. It's been about two months since I last wrote, and I've missed it as much as you have. But guess what? Life's been

The weekend is almost here, and it's the perfect time to plan your next outdoor adventure! May is a fantastic month for both fishing and...

Hold on to your hats, because the Napa River is about to explode with stripers! Sacramento River is already doing really well, but...

Before anchoring, dedicate 30-60 minutes to systematically searching for sturgeon using sonar. Navigate the fishing area in a zig-zag...

I met Frank in the shop on Tuesday. After 20 years of not fishing, Frank Grant couldn't believe his eyes when he landed this awesome 22-inch